Naver Shopping price data for Korean market research and pricing
Get Naver Shopping products as JSON with price, discount, store, rating and review count, to benchmark prices and competitors in the Korean market.
If you sell to Korean shoppers, or want to, you need to know what a product really costs there: the lowest price, how deep the discounts go and which stores compete on it. Naver Shopping is where Korean buyers compare, and it is in Korean. Lovely Router reads it for you. Send keywords or links, get one JSON object per product, pay per product from a prepaid balance.
Hand it to your AI agent
Copy this prompt into Claude Code, Cursor, Codex or any coding agent. It tells the agent where the docs are and how to use your API key.
Naver Shopping price data for Korean market research and pricing. Use the Lovely Router data tools: each returns JSON and is billed per result.
- Docs (read first): https://lovelyrouter.com/docs/tools/find.md and https://lovelyrouter.com/docs/tools/run.md
- Plan first: POST https://lovelyrouter.com/v1/tools/suggest with `{"task": "<my task in plain words>"}` (free). It returns the tools to run in order, each with an example `input`, the `input_required` fields, an estimated cost and a ready-made `run` request. Replace the example values with my task's; if a field is unclear, read the tool with GET https://lovelyrouter.com/v1/tools/<id>. To browse instead, POST https://lovelyrouter.com/v1/tools/discover searches the catalog.
- Show me the plan and its estimated cost (`total_est_cost_usd`) before running anything large.
- Run: POST https://lovelyrouter.com/v1/tools/<id>/run with `{"input": {...}, "max_results": N}`. A 200 has the finished run with `items`; a 202 means it is still running, so poll the `poll` path until `status` is `succeeded`, `failed`, `timed_out` or `stopped`.
- Only delivered results are billed. Keep max_results small on the first run, check the output, then scale up.
- If you support MCP, connect https://lovelyrouter.com/mcp instead (Streamable HTTP, same key; https://lovelyrouter.com/docs/tools/mcp.md) and use suggest_tools, get_tool and run_tool.
- Auth: read my API key from the LOVELY_API_KEY environment variable and send it as `Authorization: Bearer $LOVELY_API_KEY`. Never print or commit the key. If it is not set, ask me to create one at https://lovelyrouter.com/app/keys.
- Billing is prepaid: every call is charged to my balance, so test with a small request before running anything large.
- Every docs page is plain Markdown; the full index is https://lovelyrouter.com/llms.txt.
My task: <the inputs (links, keywords or accounts) and how many results you need>How it works
Choose keywords in Korean
Search words in Korean give the richest results. Add a brand, a manufacturer or a price band in won to narrow the set.
Run the tool with a cap
Send them to
POST /v1/tools/naver-shopping/runwithmax_results. The run holds its maximum cost from your balance and returns the products as JSON.Compare by store and price
Group by store, sort by price, and keep each run with a timestamp so you can see when prices move.
What each product holds
| Field group | What you get |
|---|---|
| Identity | Product name |
| Price | Price and discount |
| Seller | Store |
| Reputation | Rating and review count |
| Placement | Category |
Text comes back as Naver shows it, in Korean. Ask a model to translate names and map categories to your own in the same job.
Recipes
Search the exact product name with sort set to LOW_PRICE and see where your price sits against the cheapest stores.
Set brandName and run weekly. Store the discount per product to see how often and how deeply the brand marks down.
Pass a Naver category link in productUrls and look at price spread, ratings and review counts to judge how crowded it is.
Sort by REVIEW or PURCHASE, take the top 50, and compare rating and review count to find products that sell on trust.
Pull the first 100 results for ten product keywords, translate the names with a model, and build a price ladder per category.
Prefer plain words? Connect the MCP server and tell Claude Code or Cursor: "Search Naver Shopping for 무선 이어폰, sorted by PURCHASE, take 40 products, translate the names to English and give me a table of price, discount, store and rating. Set max_results to 40."
Pair it with other marketplaces
Naver shows the Korean retail price. Other marketplaces show how the same kind of product is priced elsewhere:
Products from Naver Shopping, Korea's largest shopping search, by keyword or link: name, price and discount, store, rating, review count, category.
AliExpress products for a search: price, orders, rating, store.
Shopee products for keywords (or Shopee links) in a country: title, price, discount, rating, location, shop.
aliexpress-productsshows the same kind of product priced for export.shopee-productscovers Shopee marketplaces in other countries.
For several marketplaces in one job, see e-commerce intelligence.
What you pay
You pay per product: starting a run holds its maximum cost, the per-call fee plus the per-product fee times max_results, and the run settles to what it returned. The rest of the hold goes back to your balance. A run that fails or times out pays only for the products it delivered, and a run refused at the start costs nothing.
Checking 100 products a day is billed as 100 products a day. There is no subscription and no monthly minimum: top up from $5, and one balance pays for tools and models. The card above shows today's price; pricing lists every tool.
Frequently asked questions
Do I need to search in Korean?+
Korean search terms give the richest results. English keywords may return less, so translate your terms first.
What currency are prices in?+
The price filters are in Korean won, and prices are as Naver lists them. Convert in your own code.
Can I search by brand or manufacturer?+
Yes. Use brandName for a product line such as Galaxy Book4 and makerName for the company, such as Samsung Electronics.
How many products can one run return?+
Up to 500 products, set with max_results.
Do I need a subscription?+
No. You add credit to a prepaid balance and each run draws it down. Failed runs pay only for the results they delivered, and nothing renews automatically.
Researching more than one market? See e-commerce intelligence, Chinese social media data and the tool catalog.